Blockchain technology has considerably evolved since the launch of Bitcoin (BTC) in 2009. Back then, crypto was merely seen as a new, innovative form of digital cash, but after the launch of the Ethereum (ETH) ecosystem in 2015, developers were given open-source programming tools that could be used for launching tokens on the ETH blockchain and creating all sorts of decentralised apps (dApps).
This huge evolutionary step in blockchain technology allowed thousands of developer teams to start exploring different real-world use cases for cryptocurrencies. They started launching blockchain-powered platforms in different fields, from DeFi and data storage to entertainment and web browsing.
A great example of how cryptocurrencies can be implemented in everyday user habits is the cooperation between the Brave browser and the Basic Attention Token (BAT). Brave and BAT ushered in a totally new concept of web browsing focused on user privacy and marketing solutions that only show the ads users want to view.
This is a huge refreshment compared to highly invasive big tech browsers that collect and store large amounts of user data and bombard them with all kinds of ads.
Let’s take a closer look at how the Brave browser and BAT work and find out how you can earn BAT tokens while browsing the web.
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How Do Regular Web Browsers Work?
When you’re using a classic web browser like Google Chrome, you have access to most web platforms, and you have one of the leading global search engines at your disposal. However, these browsers constantly gather personal data and data about your browsing habits, and they often sell that data to third parties for advertisement targeting purposes.
That’s how all those pop-up ads that are connected with your searching history work. You’ve probably noticed that if you search for sneakers or travel arrangements, for example, you’ll suddenly start seeing sneaker or travel ads all over your social media feed while browsing different websites. This is a result of web trackers that follow users through various websites and bomb them consistently with the same ads.
The Brave Browser
Unlike regular web browsers, Brave is an open-source browser created to preserve user privacy and block all annoying unwanted ads and pop-ups. You can download Brave for Windows, macOS, Linux, iOS, and Android operating systems.
The Brave browser is a crypto-friendly web browser that’s focused on preserving user privacy. You don’t need to install any ad blocker extensions when using Brave because it blocks all unauthorised ads by default. This means that you’re free to browse the internet without encountering tons of pop-up ads.
Brave also prevents web trackers from following you through different websites, blocks all cookies, and hides your IP address to let you browse the internet in full privacy. There’s absolutely no way that any third-parties can gather your browsing data and utilise it for their profit if you’re using Brave, and that’s one of the main selling points of the platform.
Basic Attention Token and Brave Rewards
Apart from being a privacy-first web browser, Brave also enables users to participate in the Brave rewards program and earn Basic Attention Tokens (BAT).
The BAT project was launched back in 2017 through a very successful ICO, as an ERC-20 token, which means BAT coins are based on the Ethereum blockchain, utilising all of the advantages of the massive ETH network. BAT was created by a developer named Brendan Eich along with members of the core Brave Software team, responsible for the launch of the Brave browser.
The idea behind BAT was to create a digital currency that would incentivize users to watch specific ads and get rewarded for their attention. The integration of BAT and Brave was a logical step forward because Brave had the adequate framework to implement a targeted, non-invasive digital advertising experience where users get to choose how many ads they agree to see per hour, without annoying pop-ups that can’t be evaded.
Apart from rewarding Brave users for watching ads, BAT was also designed to reward content creators for the attention their platforms attract. For example, a content creator who registered their website on Brave automatically gets BAT rewards based on the number of users who view their platform and engage with their content.
Viewers only see the ads they click on when offered to view a Brave ad, with a short description of what the ad is about. Anyone can register their website as a content creator with Brave and start earning rewards based on website engagement. Advertisers also gain more because they know that their ads are only viewed by the people who really want to see them, which generates more ad revenue. This means that there are no more fake view numbers boosted through annoying pop-ups.
This way BAT and Brave form an advertising ecosystem that’s much more friendly to viewers, content creators, and advertisers.
How to Earn BAT as a Content Viewer
Brave Rewards allows users to monetise their attention by browsing the web and watching approved Brave ads. You can select how many ads you agree to be shown per hour.
The maximum number of Brave ads per hour is 10, and they are shown in the form of a discreet notification in the lower right corner of your browser screen. You’ll see a short description of the ad with a title and a single sentence that lets you get an idea about the content of the ad.
If you decide to view the ad, you just need to click on the notification and scroll through the ad to view it. You’ll get rewarded in BAT tokens for your attention, and the accumulated Brave rewards will automatically be paid out to your built-in Brave wallet each month. Keep in mind that you won’t be able to earn high amounts of crypto by watching Brave ads, but it’s a nice way to earn some free tokens while browsing the internet.
Brave rewards are automatically enabled if you approve the feature during the installation of the Brave browser on your PC or laptop.
A Step-by-Step Guide on Earning BAT
Here’s a quick guide on how to enable Brave rewards and start earning BAT as a viewer, in case you didn’t turn on the feature during the browser installation process:
- Open your Brave browser and click on the Main Menu.
- Choose Brave Rewards and navigate to the triangular BAT token symbol.
- Select the Rewards Settings tab and turn on the Brave Rewards feature.
- You can also toggle the Auto-Contribute feature within the setting. When this feature is on, you’ll automatically give BAT tips to your favourite content creators. It’s possible to set up how much time spent on a website counts as a visit (between 5 seconds and 1 minute), and after how many visits to the same website you wish to give a BAT tip (between 1 and 10 visits).
- Once you enable Brave rewards, you’ll be able to view your BAT token balance in the top right section of the browser window by clicking on the triangular BAT token symbol.
- After each monthly reward cycle, you’ll need to click the Claim Rewards button to deposit your BAT tokens within your Brave crypto wallet.
- If you want to transfer your Brave rewards to a third-party crypto exchange like Binance or Coinbase or cash them out into fiat currency and transfer USD to your bank account, it’s best to install the Uphold wallet, which comes with the Brave rewards integration. This will allow you to automatically withdraw BAT rewards to Uphold and then spend them as you wish.
How to Earn BAT as a Content Creator
Content creators can also earn BAT easily. Just follow these steps to set up your Brave content creator account and start receiving BAT tokens:
- If you have any type of web platform, such as a blog, online video, business website or other web content, you can sign up as a creator on creators.brave.com and start earning BAT for every visit to your platform. This is a great way to earn some extra cash because content creators can earn high rewards if they manage to consistently attract a lot of viewers, which is only possible through top-quality web content.
- Go through the Brave content creator registration process and add your platform to the network.
- After you finish the registration, you’ll gain access to your Brave content creators dashboard which offers many options for managing your Brave account.
- Earning BAT rewards as a creator can become a nice additional income stream that you can easily convert into ETH since BAT is an ERC-20 token. Once converted into Ether, it’s easy to sell your ETH for fiat currency on a fiat-friendly exchange platform.
A Few Ending Words…
Brave and BAT are an inspiring example of how blockchain technology can be used to transform and improve everyday activities, such as browsing the internet. Instead of being constantly monitored by web trackers and harassed by unwanted ads, Brave lets users surf the web in peace and enables them to choose which ads they want to view.
At the same time, BAT tokens act as a great incentive for both viewers and content creators because they ensure active users are rewarded for their attention, while content creators are motivated to publish high-quality content in order to attract more viewers and earn more BAT rewards.